Simple Guidelines When Using Type


When designing a presentation, the use of typography can be confusing — What font should I use? What size should my font be? Should I use more than one font? We have all been there before. Here are some simple guidelines when using type. These guidelines should help you get a jumpstart on creating an eye-catching, readable presentation.

  1. Avoid the Default fonts

Don’t just settle with the default font that the software loads. Learn to install custom fonts on your machine (tutorial on it’s way). Each font has a personality and by using a different font it helps give your presentation character. There is a word of caution: stay away from cliche/ugly font. A simple Google search will help you with figuring out what I’m talking about. If you are looking for a good resource for fonts check out Google’s Font Library.

  1. Two Fonts Max

I know, I know, I just opened you up to a whole new world with the first rule. Using more than 3 fonts can make your presentation busy or even hard to read. Pick a font for the headlines and a font for the content. Most fonts come with a couple of variations, which are perfectly fine to mix-up in the presentation. Sticking with two fonts will help your presentation look professional and really stand out.

  1. Planning

Hopefully, you’re not just planning on cramming a bunch of text on one slide and calling it good. Plan out your presentation design and use high-quality images, videos, and graphics with your copy. We have a huge library here at PresenterMedia, that is updated daily, full of images and videos that you can use alongside your text. We also have hundreds of PowerPoint templates that can get you started in the right direction with your presentation.

  1. Attention to Readability

Just because you can read something doesn’t mean that it’s easy to read. Depending on the size of screen you will be presenting on, you need to make sure your audience can read everything clearly and without straining. A couple of things to keep in mind is line length, line spacing (also known as leading), and overall font size. You want to make sure that person in the back row can read the text just as well as the person in the front row.

By paying attention to the font you use, how many are in your presentation, the placement, and the readability, you should have an eye-catching, readable presentation. Now go forth and create!

What is your font of choice when designing a presentation?

Art Holden has been involved in presentation and animation graphic content since 1990. He had the pleasure of creating one of the very first animation websites on the internet, Animation Factory. For 13 years he managed and created media for Animation Factory. He is now a part-owner and an employee working full time at PresenterMedia. His hobbies outside of work revolve around being involved in the bicycling community in Sioux Falls, SD. He never misses an opportunity to get on his bike and enjoy a ride.

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